Contoh psikotest BUMN bisnis_Advertising and customers Practice Test

Complete these sentences with the phrases from the box. There is one phrase you will not need.

1.    Anything which a company does to make a brand better known and better regarded is called brand building

2.    Companies advertise obviously to tell products but also to raise….., so that more people just know a bran exists.

3.    A typical marketing ploy ( or tactic) is to advertise in advance a….. so as to create expectation, and then when it comes on the market, it sells well.

4.    An important measure of how well a brand is doing in comparison to its competitors is…. , and this is something companies try to increase by advertising.

Boost sales Brand awareness Brand building Market share Product launch

Match these forms of advertising (1-5) with the place you would expect to see them (a-e)

1.    Advertising hoardings 2.    Banner ads 3.    Classified ads 4.    Point of sale displays 5.    Product endorements

a.    In a shop b.    In a newspaper c.    In the street d.    On a website e.    On television / at the cinema

Choose the best option , A, B, C, or D, to complete these sentences.

1.    Could you remind me to write a cheque for the technician before I leave?

A.    Recall              B. remember               C. remind                    D. review

2.    Their publicity campaign failed to… much interest in the general public

A.    Raise               B. rise              C. arouse                    D. provoke

3.    We certainly couldn’t have got the new project off the ground wihout the consultancy’s… advice.

A.    Valueless                     B. priceless                 C. worthlerss               D. invaluable

4.    In just a matter of a few years, their brand has become a…. name

A.    Home              B. housing                   C. domestic                 D. household

5.    Our customers buying….. have changed radically in the lst ten years.

A.    Customs                      B. habists                    C. trends                     D. behavior

6.    The technology allows researchers to estabilish a link between people’s… to advertisement and their buying patterns.

A.    Experience                  B. exposure                 C. appreciation                        D. contact

7.    People are increasingly able to…… the advertising from television and the internet so that it no longer interrupts their activities.

A.    Filter out                      B. phase out                C. shut off                   D. cut up

8.    Kendalls recent price cuts have….. sales and increased their market share.

A.    Soared                        B. pushed                    C. boomed                  D. boosted

Complete each gap in this email with a suitable word.

Maria,

Here’s a summary of our discussion yesterday and the decisions we. 1 came to .

We discussed 2…. Advertising medium would be 3…..  suitable for our B2B software product and

Decided that 4………  addition to our web-based advertising, we should also 5… use of the trade journals which companies on the type we supply software to are 6…..  to read.

We agreed that you would contact a couple of advertising agencies, who would 7…..  up with proposals and sample designs for our ads. We would also ask them to identify suitable journals and 8…….. us an estimate of the total cost of running the campaign.

We agreed that measuring the effectiveness of the advertising will be relatively easy to 9…. Any customers acquired 10…… the course of the campaign or shortly 11……. Will be asked how they heard 12………us-by word of mouth or through our advertising. We will then, in due course, be 13……  to measure 14….. effective the advertising has been in relation to the money we have invested 15…….  It carlo.

Grammar

Complete this letter by putting the adverbs in brackets in the correct position in each sentence. In many cases, more than one answer is possible.

Hello Bill,

1.    I’m writing to report on the effectiveness of the advertising we’ve been doing.

(briefly/recently/just).

I’m writing to report on the effectiveness of the advertising we’ve been doing recently.

2.    Sales have been slow, despite our campaign. (disaapointingly/unfortunately)

3.    I think this is because the advertisements do not state what we do. (frankly/clearly enough)

4.    They do state that we are electrical engineers. They don’t state what our speciality is, i.e. repairing electric motors. (curiosly/however)

5.    I was looking at the page and I notice that it look similar to advertisements for our rivals, manning Ltd. (surprisingly/also/just an hour ago)

6.    People phone us up asking if we are manning Ltd. (quite often / indeed)

7.    I believe that we need to continue advertising. (firmly)

8.    We need to improve the appearance of our advertisments. (urgently/however)

9.    I’m meeting a friend from advertising agency, and he’ll come up with something which works. (more effectively/ tomorrow/ hopefully).

Best wishes

Mike

Answer key

1.    Brand building

2.    Brand awareness

3.    Product launch

4.    Market share

1.    C

2.    D

3.    B

4.    A

5.    E

1.    C

2.    C

3.    D

4.    D

5.    B

6.    B

7.    A

8.    D

Reading

1.    Came

2.    What/which

3.    Most

4.    In

5.    Make

6.    Likely/known

7.    Come

8.    Give/send

9.    Do

10.  During/over/in

11.  Afterwards/after

12.  About/of

13.  Able

14.  How

15.  In

Grammar

1.    I’m just writing briefly to report on the effectiveness of the advertising we’ve been doing recently. /I’m just writing to briefly report / on the effectiveness of the advertising we’ve recently been doing.

2.    Unfortunately, sales have been disappointingly slow, despite our campaign.

3.    Franky, I think this is because the advertisements do not state what we do clearly enough. / frankly I think this is because the advertisements do not state clearly enough what we do.

4.    They do state that we are electrical engineers. Curiously, however, they don’t state what our speciality is, I,e. repairing electric motors.

5.    Also, I was looking at the page just an hour ago and I notice that it looks surpringsly similar to advertisements for our rivals, manning Ltd.

6.    Indeed, people quite often phone us up asking if we are manning Ltd. / indeed. People phone us up quite often asking if we are manning Ltd. / indeed, people phone us up asking if we are manning Ltd quite often.

7.    I firmly believe that we need to continue advertising.

8.    However, we need to improve the appearance of our advertisements urgently, / however, we urgently need to improve the appearance of our advertisements.

9.    I’m meeting a friend from an advertising agency tomorrow, and hopefully he’ll come up with something which works more effectively./ tomorrow I’m meeting a friend from an advertising agency and hopefully he’ll come up with something which works more effectively.

Souce : Brook-Hart G.-Business Benchmark Advanced Personal SB